How this company I now LOVE, almost lost me right after the investment
How this company I now LOVE, really botched my onboarding to their membership
About This EpisOde
Ok, So we know a lot has been going on in the world around racism institutional racism systemic racism right and especially for me as a parent it was there was a lot of introspection about my mindset and how that was created as I grew up and now I accepted it now I didn’t question it and how I want something different for my daughter who is essentially growing up as how I grew up as a white person in America right and she does have a father who is an immigrant however that’s not really how she’s growing up and it’s very much how I grew up and so I wanted to do something differently for her but I didn’t feel like I had all the knowledge or all the resources and I just had so many questions because it wasn’t it was something completely new to me that I thought I understood to some extent I understood knowledge wise but I didn’t understand the practicality of it right how to implement it and so that is where this company the conscious kid comes into play.
AND, let me tell you how delighted and supported and understood I was after I joined their membership but also how confused and lost I was for a little bit
So here’s what happened…
I found them on Instagram and really liked what they had to offer and it was actually something I had been searching for because I had so many questions.
So I joined their membership on Patreon, and immediately they were publishing I want to say almost daily.
They were providing research articles and expanding upon them, there were up-to-date posts about how to talk to kids about what was going on, and how to start those conversations if you hadn’t before.
They also launched a book list for kids defining the appropriate ages, which I loved because I had been creating a wish list but wanted to get more feedback about which books are the best for what I am trying to accomplish.
The welcome email
-could have been much more personalized to the cause and what they stand for
-didn’t really understand how it works or what to do next, or how to make the best use of the resources they provide or what to expect
For example, with my level of membership, I get to anonymously submit a question to the leaders to have answered publicly, which I have zero idea how to do – because they never told me how.
The Conscious Kid, I know you can do such better work than this.
Here are your takeaways The Conscious Kid:
All you have to do is this…
→ Onboarding needs to be more clear
Here’s what’s missing from the Client Delight™ Framework.
→ what to expect from you
→ what you expected from me
→ highlighting the direction I am going
→ my next step (with immediate value)
Once they have all 8 pieces in place, they’ll be good to go.
This is what I do with my clients, if you want to check it out go to ClientDelightFramework.com
Here’s what you can implement into your business right now:
→ clear onboarding from the client’s POV
→ are you answering all their questions?
→ are they able to truly access all the value you give?
→ what guidance do they need?
Are you ready to up your retention + referral game?
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